People recording a radio play - black and white photo

Making a story,
The Netherlands Nationaal Archief

So, you’re going to make a podcast.

Great news. At least for me. You see, I’m a podcast addict. I walk. A lot. And everywhere I go I take a little audio show with me. If I’m on the train and there’s no¬† book to hand, there are a million podcasts awaiting my ears.

My question for you is: How are you going to capture my attention in this great flood of podcasts? Maybe you’ll ask me what I like and want to hear more about. Surely it’s all about what you’ve got to say, not how you say it.

Story before method, right?

Well, no. Not quite.

As any good (or struggling) writer will tell you, getting the story on the page is just part of the job. The rest will see you doing endless hours of editing and redrafting. It’s the same for everyone. Story creation is the hot rush of ideas and making stuff up. No-one makes anything flawless first time around. And we all know it. A poor edit can ruin a great idea.

Why then do so many podcasts consist of unedited talking heads? There are some great podcast topics out there. But they don’t make my adrenaline rush when I see them in my feed. I might still listen, but they are, sadly, filed under ‘quite nice’. Or worse, ’eminently skimmable’.

I organise my podcasts, not by topic, but by when and where I listen to them. One playlist is called ‘pay attention & listen’. It’s usually empty, because as soon as any of these guys land, I’m itching to listen in. I won’t do them the disservice of listening on a crowded street. I’ll find a quiet corner and make sure I don’t miss a single word. They demand it of me. Unedited talking heads do not.

If you want me to listen, give it some care and loving attention. Make it so I can’t not listen. Craft me something wonderful.

So, make it. But make it good. Right now could be the golden age of podcasts and you could be a part of it.

Yes, I love podcasts. Make it so I love yours.